Study: Barriers to plant-based meat in Singapore, UK

Consumer adoption and favorability in both countries are similar, but motivations and barriers diverge.

Consumers in Singapore and the UK consume about the same amount of alt-meat on a regular basis, but the motives behind their choices are considerably different. That’s according to researchers from Singapore Institute of Food and Biotechnology Innovation, working with scientists from Singapore, the UK and the US.

For the study, "…