While 68% of people globally say they are interested in eating more plant-based foods, including alt-meat, only 20% regularly do so — a decline from 23% in 2023. However, interest varies greatly by country, according to the new 2024 EAT-GlobeScan "Grains of Truth" report.
Perceived high price and lack of flavor are the top barriers to more plant-based food consumption globally, the report said.…
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