La Vie extends marketing push

Alt-meat maker's marketing campaign sparks collaboration, redefines how plant-based brands work together.

Plant-based pork maker La Vie has expanded its brand partnership with US-based alt-meat maker Beyond Meat, hoping to build awareness for plant-based protein CPGs everywhere.

The French brand has extended what it's calling a “bold, first-of-its-kind” offer, inviting other companies to reinterpret a recent La Vie ad through their own creative lens. The ad, featuring a man…