Parents for plant-based proteins

Alt-meat companies have a ripe target market — in parents.

Parents were far more likely than non-parents to say they believe that plant-based proteins are healthy for children, and furthermore, that plant-based proteins are healthier for children than conventional animal-based proteins, according to research by Mintel.

And while more than half of parents and non-parent shoppers alike agreed that plant-based proteins are healthy fare for children, opinions were more divided when plant-based and…