'A powerful trigger of customer loyalty'

Why would a company that's raised more than €160 million (US$167 million) — €40 million (US$42.5 million) just last April — need to engage in crowdfunding?

The question has bubbled up around Maastricht-based cultivated meat maker Mosa Meat’s recent crowdfunding round, which secured €1.5 million (US$1.6 million) in just 24 minutes on Crowdcube.

Mosa Meat…