By Lisa M. Keefe lkeefe@alt-meat.net Aug 25, 2024 German chain takes next step to boost its plant-based protein sales to 60% by 2030. Lidl has made its plant-based price parity test launched last year into a permanent strategy, the company…Join for free* to continue reading. You’ll get access to all Alt-Meat has to offer including full access to our web content devoted to the meat alternatives market. Join NowAlready a member? Click here to login>>.*Free for qualified recipients