Editor's choice: When mainstream media gets it right

Mainstream media coverage of the alternative meat sector since 2018 has been less than stellar — at first breathlessly excited and then, especially in the last 24 months, condemning. Few writers have taken the time to grasp the nuances of the business, which is not surprising as their job is to write about a broad spectrum of topics, not to develop a sophisticated understanding of the details of just one.

That fact does not make the…