Editor's choice: Putting the 'S' in 'saddle'

As sales of plant-based alt-meats expand and contract over time, it's pretty widely accepted in the alt-meat community that plant-based alt-meats are riding the wave of a traditional "S Curve of Adoption."

For the uninitiated, S Curve theory refers to how a new product is adopted in the market: It begins slowly with early adopters championing the product. Then the product…