With so many colleges and universities making plant-based a priority in their dining halls, we talked with lunchroom leaders to take the pulse of Gen Z’s feelings about alt-meat.
Students at UCLA enjoying alt-proteins on campus.
College students are practically the perfect alt-meat consumers.
Consider this: Nearly two-thirds of current college students “believe their food choices need to signal their health, values and political beliefs,” according to a new report from Ketchum. The college dining hall is a campus version of a savannah’s watering hole. Everyone has to belly up to the buffet, making breakfast, lunch and dinner the perfect opportunity for virtue signaling.
Driven by student…
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