Beyond, La Vie co-release burger, marketing push

Plant-based meat brands co-launch a multi-pronged marketing campaign in the UK.

US plant-based meat maker Beyond Meat and French plant-based pork maker La Vie have joined forces, releasing a collaborative ad campaign and a co-branded burger, designed to drive consumers to both retail and foodservice outlets.

The Beyond La Vie Burger features a Beyond Meat patty topped with La Vie’s signature smoked bacon, plant-based cheese and homemade…