Alt-meat retail sales start to level out

Anne-Marie Roerink of 210 Analytics LLC reveals how alt-meat products fared in November 2024.

Combined refrigerated and frozen plant-based meat alternatives generated $72.3 million in November — a four-week period ended Dec. 1, 2024. Sales reflects Circana’s expanded MULO+ universe. 

November dollar sales decreased 4.7% year-on-year. Unit sales reflected the most pressure, down 7.6%. After three years of double-digit declines, dollars and volume decreases for combined frozen and refrigerated plant-based meat alternatives are starting…