Alt-meat at retail: Patterns unchanged in April

Combined refrigerated and frozen plant-based meat alternatives generated $81.7 million in April —  a four-week month for the weeks ending April 28. Sales reflects Circana’s expanded MULO+ universe that includes additional retailers that were previously not represented in the data. These retailers include retailers in the e-commerce, grocery, club, direct-to-consumer delivery and other channels — reflecting an expansion of about 15% across total CPG. 

April sales decreased 8.7% year-on-year. Unit sales reflected the most pressure, down 12.0%.  …