With a phenomenally short amount of time to grab shoppers’ share of wallet, alt-meat processors need to pick their battles in 2025.

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The alt-meat retail space is a game of inches now, and attrition. Pathways to success exist, though, if you know where to look. And Chris DuBois, executive vice president of Fresh Foods for Circana retail market research firm, knows where to look. He took the time to lay out his vision of the year to come with Alt-Meat.
Alt-Meat: I’m getting mixed messages from the headlines. In 2025, can…