Study IDs options to boost alt-meat demand in Chinese market

China has been a target market for the new alternative meat companies both because of the potential size of the market and also because of the country’s millennia-long incorporation of meat alternatives into mainstream dishes. In reality, many alt-meat brands, Asian-based or otherwise, have foundered there.

As has been the case in research done in Western countries, Chinese consumers seem to respond to additional information about the alt-meat products: In an article…