Report: 'Interest in Veganuary has been falling'

UK development board notes three consecutive Januarys of declining sales.

Despite Veganuary hype, during January 2025, plant-based analogue product sales declined in volume at retail throughout the UK. That's according to a new report by the Agriculture and Horticulture Development Board, a statutory levy board funded by the industry.

Plant-based meat alternatives saw a 9.1…