Report: European consumers fear, can’t identify ultra-processed foods

Only 34% of consumers recognized vegan cheese as "ultra processed," over half avoid processed foods.

A study of nearly 10,000 consumers across 17 European nations found that two-thirds are concerned about the health effects of eating ultra-processed foods, though they do not clearly understand how best to make healthy choices, according to a press release.

Conducted by EIT Food, which…