Consumer research into plant-based meat reveals nuggets sell for a reason, burgers fall flat.
NECTAR, a new initiative aimed at accelerating the protein transition, on Tuesday revealed the results of its first Taste of the Industry 2024 report, which surveyed 1,150 American omnivores through a variety of sensory panels featuring blind taste tests.
The finding: Plant-based nuggets outperformed their animal-based benchmark. The best performing…
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