PBM makers collab on marketing campaign

Plant-based alt-meat and dairy brands unify around a message — and a free lunch.

The Plant Based Foods Association on Tuesday announced the launch of its new marketing campaign, "May Cause," which the trade group developed with ad agency AKQA Bloom.

The campaign highlights "the unexpected positive changes that plant-based foods can bring to people's lives," according to a news release.

Fifteen PBFA member brands — including plant-based meat makers…