How to move alt-meat at retail

Alt-meat brands looking to make a difference in the US retail space know they have to advertise. New data from Nielsen IQ and Good Food Institute illustrate that how they advertise makes a huge difference in advertising effectiveness.

A temporary price cut, for example, helped boost unit sales of all types of alt-meat — up to a point. Far more productive were advertising the discount in an in-store flyer, and even more, by…