Alt-meat retail sales start to level out

Combined refrigerated and frozen plant-based meat alternatives generated $72.3 million in November — a four-week period ended Dec. 1, 2024. Sales reflects Circana’s expanded MULO+ universe. 

November dollar sales decreased 4.7% year-on-year. Unit sales reflected the most pressure, down 7.6%. After three years of double-digit declines, dollars and volume decreases for combined frozen and refrigerated plant-based meat alternatives are starting to level off somewhat. This is driven by frozen, which saw much milder decreases in comparison to refrigerated…