Stop the presses! Frozen plant-based alt-meats start to recover

Combined refrigerated and frozen plant-based meat alternatives generated $85.4 million in July — a four-week period ending July 28, 2024. Sales reflect Circana’s expanded MULO+ universe that includes additional retailers that were previously not represented in the data. These retailers include stores in the e-commerce, grocery, club, direct-to-consumer delivery and other channels. 

July sales decreased 6.4% year-on-year. Unit sales reflected the most pressure, down 10.8%. After three years of double-digit declines, dollars and volume decreases for combined…