Mars Inc. enters the alt-protein fray with purchase of MorningStar Farms parent.
An expansion of a billion-dollar snack and candy brand empire will include the alternative protein company MorningStar Farms, which Kellogg Inc. spun off as part of its Kellanova division and which posted sales of more than $13 billion in 2023.
The acquisition calls for Mars to pay $83.50 per share for Kellanova, a premium of 33% above the…