A new report by Kearney indicates that as prices of plant-based analogues become competitive with traditional meat, the alt-meat is expected to experience a sudden and dramatic increase in market share.
Chicken drumsticks made from soybean and pea, wrapped around a sugarcane stick and served at Loving Hut in Honolulu, Oahu, Hawaii.
The present and future of plant-based meats is, "like the action on a Roller Derby rink — volatile, with exciting victories gained at the cost of some painful bumps," according to a new report by Kearney. "And, like a Roller Derby audience, the category’s critics and supporters are loud, engaged and passionate."
The global management consulting firm's…
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