Plant-based analogues are improving, consumers say, with a key exception (updated)

Plant-based analogue makers know they've improved the end product, and recent research indicates that meat-eating consumers agree, when they are enticed to taste test the items.

NECTAR, the San Francisco-based alt-protein non-profit focused on gathering consumer sensory data, queried omnivores on their opinions of a small host of popular meat analogues side-by-side with their animal-origin counterparts for their…