Meati
Combined refrigerated and frozen plant-based meat alternatives generated $72.9 million in December — a four-week period ending Dec. 29, 2024. Sales reflects Circana’s expanded MULO+ universe.
December dollar sales decreased 6.4% year-on-year, while unit sales reflected slightly more pressure, down 8.7%. After three years of double-digit declines, dollars and volume decreases for combined frozen and refrigerated plant-based meat alternatives are starting to level off somewhat. This is driven by frozen, which experienced much milder decreases in comparison to…
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