Consumers want, well, everything from blended proteins

ADM explores consumer attitudes toward blended protein products, offers advice.

Consumers are enthusiastic about the prospect of new products that combine plant and animal ingredients to comprise a protein that tastes, bites and chews like conventional meat — especially chicken. But consumers also don’t differentiate among taste, texture and nutritional content when they evaluate the overall appeal of a blended protein item: they want it all.

That's…