Japan is an alt-meat outlier

Among Asian nations, the highest percentage of meat-eaters is among Japanese consumers, with a whopping 91% declaring themselves regular meat-eaters and just 3% saying they follow a flexitarian diet.

But Japan is the world’s third-largest economy, and an enticing goal for meat analogue makers everywhere. So what gives?

A deeper dive into the factors driving Japanese consumption — or lack — of plant-based meat alternatives provides…