The alt-meat industry took off like a shot. Now, many are calling its race over. Experts explain what was cheered as a sprint may have been a marathon all along.
Most everyone in the alt-meat industry has read or at least heard about Bloomberg BusinessWeek’s January article decrying plant-based meat as “just another fad.”
How had an industry that had been a sweetheart of venture capitalists, and seemingly consumers, taken such a downward turn?
“We need to put the sales figures we’re seeing in context. We primarily get data from the public filings of a single plant-based meat company — Beyond Meat — as…
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