Go ahead — flaunt that halo!

Alt-meat companies are finally leaning into the idea of marketing around health and wellness — an attribute that consumers have long given alt-meats credit for even as the companies themselves deliberately held the idea at a distance.

“Health remains the No. 1 purchase decision in the category. I think a lot of these other products that are on shelf are failing to meet that for consumers,” said Ross Mackay, founder and CEO of Culver City, Calif.-…