It's common knowledge in the industry that consumers are turned off by the taste and price of many plant-based meat analogues but a recent survey from the Food Institute illustrated a surprising reason behind plant-based reluctance.
Price and taste parity are the two most common complaints we typically hear from consumers about plant-based foods. Analogues don't taste quite right, and they're just too expensive when compared to better-tasting traditional meat. We've gone around and around about parity too many times to count.
But when The Food Institute recently asked members of their LinkedIn group to vote for their biggest concerns about the plant-based food category, we were…
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