The search for the new flexitarian consumer drives more and more investments in a category with robust growth potential
Photo credit: Patrick Parmigiani
This item is contributed by Patrick Parmigiani, editor of Alt-Meat's sister publication, CarneTec Brazil.
With the promise of robust growth, the plant-based market has begun to change in Brazil, from the major players, who are recently displaying a greater willingness to invest, to the Brazilian consumer, who is increasingly surrendering to new products that appear on supermarket shelves and restaurant menus. The flexitarian…