Sales of the McPlant Burger have been "disappointing," according to BTIG Analyst Peter Saleh, and it likely won't debut nationwide in 2022.
Photo credit: McDonalds
When McDonald's and Beyond unveiled the McPlant burger in 2020, many heralded the plant-based offering as the "gateway plant burger," expected to introduce mainstream audiences to plant-based options. Since then, the burger has been tested in Austria, Denmark, the Netherlands and Sweden, and it's been fully rolled out after successful tests in the UK and Ireland.
The US market, however, has been a tough nut to crack, according to…