Chef Lee Brian Schrager and Rachael Ray load up on plant-based burgers at an event; the new Power of Meat report shows that social ties play a growing role in consumers' decision to cut back on animal protein consumption, presenting a marketing opportunity for alt-meats.
Consumers’ plan to reduce the meat and poultry in their diets has been a food-story headline for a couple of years now, but the reasons behind that goal have changed significantly in the last three years, according to the 2023 Power of Meat report.
Cost is a greater concern, and more consumers reported reducing animal protein intake on their doctor’s advice. But other reasons — including some that are central to plant-based alt-meats’ marketing message — are…
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