Juicy Marbles: let the product do the talking

They know it’s silly branding.

“We were warned early on that there might be some adjacent metaphors,” said Vladimir Mićković, co-founder of the company known in the U.S. as Juicy Marbles, in an interview with Alt-Meat. 

The formal filings list a staid-sounding Formidable Foods Inc. as the corporate entity, but the whole point of the Slovenian company’s process is to infuse extruded plant protein with…