Impossible to beat Impossible? [update]

In terms of mass market appeal, plant-based alt-meats just don't have it.

NECTAR made its 2025 Taste of the Industry dataset available in an interactive database, and only 30% of meat-eaters who participated in a tasting panel liked the average meat-free product, compared to the 68% who liked conventional meat. Most of the analogues didn't even come close to conventional products.

But…