Even Germany isn't a monolithic alt-meat market

Germany is widely hailed as the world's leading market in bringing alt-meats into its consumer mainstream. After all, the German government reports that the number of Germans regularly eating plant-based alt-meat doubled between 2015 and 2023, to 10%. Furthermore, 18% of consumers under the age of 29 and 10% of those aged 30 to 44 years old reported that they eat alt-meat products at least once daily.

But look closer. A survey done over the summer for heristo, a German…