In a world where consumers are looking for plant-based options made with ingredients they can recognize, a Washington Post editorial considers where plants fit in to plant-based food products.
Photo credit: Fable Foods
As plant-based meat analogues evolve and change, so to do the minds of consumers.
Where veritable science experiments like Impossible's genetically engineered bleeding burgers once sparked the imaginations of the plant-based buying public, there's been a very clear move toward less processed, more plant-forward options. According to a report by the Hartman Group, 60% of consumers say they prefer plant-based foods that showcase a fruit or vegetable instead of mimicking another food…