Editor's choice: Dive into consumers' confusion over ultra-processed foods

Alt-meats face multiple hurdles in mid-2024, not the least of them being the "ultra-processed foods" tag. But while alt-meat proponents press forward with a message of human health, concern and confusion over the effects of eating UPFs cast a growing shadow over consumers' perception of the category — starting with the definition of "ultra processed foods," "because the term itself is not uniformly defined or understood across different scientific and regulatory bodies."

So note the…