
I grew up with Pepsi Challenge commercials in the 80s and 90s. I loved watching people sip from little cups (or sometimes glass bottles!) and give their thoughts.
I remember one earnest commercial in which a bunch of teens sipped soda from paper cups in front of a 7-11, and it all seemed unbearably cool.
For a while, when I worked at a previous publication, I used to run super unscientific…