The race is on to develop all-natural alternatives for methylcellulose, sodium phosphate and other alt-meat additives.
Demand for clean label consumer packaged goods — that is, products made with recognizable, if not completely whole, ingredients — has reached an apex.
A recent Mintel report on plant-based proteins revealed that 75% of US consumers say that a product’s ingredient content influences their purchasing decisions, and 63% reported wanting to see more alt-meat options made with whole food ingredients. Even big box retailers like Walmart and Target are getting into the clean label game, following…
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