Cheaper by the (alt-meat) diet

Following a meat-free diet is demonstrably less expensive than eating an "unrestricted" diet, even in the US, according to recent research by CouponBirds, an online coupon site.

Following a vegetarian diet will save the average US consumer $130.36 per month on their grocery bill, compared with an "unrestricted" diet that typically would include meat. That makes a vegetarian diet the most affordable plan among seven that CouponBirds zoomed in on in the study.