Serial entrepreneur Chris Bryson noticed that most plant-based meat analogues are produced using the same technology. Unsatisfied with the results, he went back to the drawing board.
Chris Bryson isn’t your typical CEO.
As the head of Unata, a digital grocery company that was bought by Instacart in 2018, Bryson famously had one-on-one coffee appointments with every one of his employees at least once every four months.
And when he decided he wanted to throw his time, brain power and money into the alt-meat sector, he didn’t hire a food scientist and produce more of the same plant-based products…
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