Are you in the right business?

Every month, Alt-Meat publishes plant-based retail insights based on Anne-Marie Roerink's research, and every month, I cringe as the numbers fall and fall, seemingly with no floor in sight.

But a couple of months ago, I noticed there was one number that wasn't falling. It wasn't a big number, to be sure, but it seemed to be doing better than any of the other numbers (aside from a brief, likely-holiday-inspired jump by…