Incoming levels

It don’t mean a thing if it ain’t got that “zing” — and for meat alternatives’ most promising early audience, those with more education and incomes over $100,000, taste is more important than it is for those earning less than $100,000, according to new research by Purdue University’s College of Agriculture.

The study polled about 10,000 U.S. adults from January to September 2023 on a range of consumer attitudes about food. Researchers asked participants to allocate 100…