Beyond Meat sued by consumers over protein claims

Beyond Meat fraudulently overstates the protein content of its alternative meat products, alleges a lawsuit filed in U.S. District Court for the Northern District of Illinois.

According to documents filed in the case earlier this week, a half-dozen Illinois residents charge Beyond Meat with fraud, calling “misleading” the company’s advertising assertions that Beyond Meat’s plant-based products are as nutritionally beneficial as those made of conventional meat. In a 46-page filing, the six…