Asians do not all eat alike

Calling the vast Asian market just "Asian" is a convenient shorthand, but alt-meat producers must understand that the region's 4.6 billion consumers have wildly different eating habits among different countries.

With 91% of Japanese consumers eating conventional meat and just 3% declaring themselves to be flexitarian, alt-meat companies have a considerably smaller market to target for their meat analogues in the near term than in Thailand, where only about half of the population eats meat…