Matthias Moser, managing director of Stern-Wywiol Gruppe, parent company of Planeteers, at the grand opening this week of the plant-based protein company's North American Customer Center of Excellence in Aurora, Ill.
When a new generation of meat substitutes hit the market a few years ago, they fell solidly within the consumer packaged goods category. Beyond, Impossible, Daring, Rebellyous and others sought to travel the path that years earlier had proved successful for Quorn, MorningStar Farms, Gardein and Tofurky.
A growing number of companies, however — including cultivated meat companies — are finding the way much more smooth in the b-to-b space, concentrating on one input or…
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