Photo courtesy of Good Food Institute
Combined refrigerated and frozen plant-based meat alternatives generated $76.7 million in the four weeks ending October 1st, 2023 (“September 2023”). This was down 12.2% year-over-year, according to Circana point-of-sales for the conventional multi-outlet channels (grocery, mass/supercenter and club). Unit and volume pressure for combined frozen and refrigerated meat alternatives intensified versus the 52-week look shown below, despite lapping the prior-year declines.
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