Food retailers may be in a strong position to gently persuade shoppers to make the switch to a more plant-based diet. Researchers from University of Surrey in the UK sought to find out if in-store promotions make a significant or lasting impact.
Research from University of Surrey in the UK shows that in-store plant-based promotional pushes, like the Veganuary campaign throughout the UK, markedly increase sales of plant-based proteins — and the impact lasted…
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