Shifts in plant-based market share

Dramatic shifts in the market share of three major meat analogue brands were reported by equity analysts at TD Cowen, in a recent report initiating coverage of Beyond Meat's publicly traded stock by the investment bank.

"Beyond Meat is losing market share in a declining refrigerated plant-based meat alternatives category. Management tried lowering prices to attract more consumers, but sales continued to fall,” the analysts wrote, although the data indicates that Kellogg's MorningStar…